A useful new book for indie authors is due out on March 19, 2016: Working the Table–An Indie Author’s Guide to Conventions. Well-travelled authors Lee French and Jeffrey Cook have put together this comprehensive how-to manual based on their own experiences.
Because books won’t sell themselves.
In these times when it’s easy to self-publish but hard to get noticed, conventions offer a solid, feasible option for the independent author to start on a path to financial sustainability. But becoming a professional denizen of the dealer’s room has its challenges. In Working the Table, two veteran indie authors spill their secrets to help you not only survive, but thrive in the book-event environment.
Lee French lives in Olympia, WA, and is the author of several fantasy and science fiction books, most notably the Maze Beset Trilogy, The Greatest Sin series (co-authored with Erik Kort), and assorted tales in her fantasy setting, Ilauris. She’s an avid gamer and active member of the Myth-Weavers online RPG community, where she’s known for creative squirrel deployment. In addition to spending time there, she also trains year-round for the one-week of glorious madness that is RAGBRAI, has a nice flower garden with one dragon and absolutely no lawn gnomes, and tries in vain every year to grow vegetables that don’t get devoured by neighborhood wildlife.
She is an active member of the Northwest Independent Writer’s Association and serves as the Municipal Liaison for the Olympia region of NaNoWriMo. Her appearances to date include GenCon, WorldCon, Norwescon, and several other Pacific Northwest sci-fi and fantasy conventions. You can find Lee’s books here: Lee French’s author page on amazon.com.