Here in the wild world of blogging, we spend many hours writing posts, only to find when we read them a day later that our personal editing skills are somewhat deficient, especially if one wings it, as I frequently do.
I’ve been told it’s a technical problem with my keyboard–something about operator error–but I disagree. The incidents of inappropriate self-editing are usually accompanied by the sightings of random squirrels and shiny objects. I’m sure it’s something to do with extra-dimensional doppelgängers and particle physics as it seems to happen on a sub-atomic level, so I blame Stephen Hawking, Morgan Freeman and Michio Kaku. After all, if their documentaries weren’t so darned interesting and educational I would never be assailed by these thought of “what if….”
As I was writing this post, I was suddenly bowled over by a passing squirrel who casually reminded me that even worse than a badly edited post is the number of times I forget to properly tag my posts.
If you have a blog, and you are not having much luck attracting people to it, it could be as simple as you haven’t discovered the importance of ‘tagging’ your posts.
Many of us have WordPress blogs and many of us have Blogger Blogs. I have both, so I have a basic understanding of how some things work in both formats. Each one has its positive points. One thing they have in common is that blog posts must be tagged in a way that attracts the eye if you want to attract readers from various search engines such as Google, Yahoo or Bing.
Blogger is simple. The right side of the dashboard has a section that refers to tags as ‘labels’. On my Best in Fantasy book review blog which is blogger, I label each post with the Author of the book I am reviewing, the series the book is a part of if that is a factor, and the other labels say book view, epic fantasy, and anything else that pertains to the book. This could be a ‘Dungeons & Dragons theme,’ or even ‘Society for Creative Anachronism,’. I will use even just the label ‘humor’ if appropriate. You don’t want to use more than 9 labels. Because it is a book review blog, I just post once a week, whatever book I read that week that I really liked, and then tweet the post and sit back and let it perk along on its own. That blog is pretty much a self-maintainer, as long as I remember to assign ‘labels’ to each individual post. Then I tweet the post and my work is done on that blog for the week.
The blog you are currently reading is a bit different because it is WordPress. It is a two-step process but it is simple once you figure it out. First go to the right hand side of your dashboard. Underneath the “Publish” button is a drop-down menu labeled “Categories.” Decide what categories most clearly represent your post and assign them.
Posts for Life in the Realm of Fantasy usually fall under one or more of these categories: Adventure, Fantasy, Humor, Writing and Vegan Lifestyle. DON’T FORGET TO DO THIS OR IT WILL DEFAULT TO “UNCATEGORIZED.”
That is bad, because then your blog will fall into a giant heap of uncategorized blogs with nothing to show what they are about. If you are writing about the potato famine, you want to make sure your category is Irish History, and so on.
Just as important as the categories in a WordPress blog are the TAGS. The drop-down menu for the tags is located just below the categories. THIS IS CRITICAL! Select keywords AND themes that are mentioned prominently in the post, or that people who are Googling a subject might use in their search. This post’s tags will be:
According to what I read on the internet (so it must be true) the best rule-of-thumb is to not use more than nine or ten tags for a blog, and never more than three tags in a tweet.
So back to squirrels and particle physics.
According to Particle Physics for Dummies, we still do not understand 95% of the universe.