Tag Archives: Horace Walpole

Finding demographics is not finding Nemo

My New Year’s resolution this year is to identify who I am writing for, and tailor my marketing strategy to that segment of the population.

I should have picked something simple, like losing weight, or bringing about world peace.

I would be lying if I said I write for one particular type of person–although Huw the Bard falls into the not-for-children category. I like to think my books can be enjoyed by both men and women.

Who are youIt’s just that I write whatever I’m in the mood to read, and I read everything, Fantasy first, sci-fi second, then mystery, historical, paranormal, books of political intrigue, books filled with naughty vampires. Romance, YA, hard sci-fi, epic fantasy–I read it all. This makes it difficult to categorize myself .

Looking in the mirror doesn’t help.

At IHop, I am a 55+, getting discounts and a special old people’s menu. I am a senior, according to AARP, and am entitled certain discounts when I produce that all-important AARP card.

These things tell me I am an older person, as does the mirror.

However, these visible signs don’t show the woman with mad kick-ball-skills, who plays Lego Star Wars until the grandchild says she’s had enough games for one day, and he’d like to play outside now. They don’t shed any light on me. the person who will read and reread a book until it is nothing but shreds–if I fell in love with it. The gray hair, the slightly less-than-svelte physique–these clues don’t offer a hint about my obsession with Final Fantasy XII.

And that is the problem.

I write for me, and I don’t know who I am.

The Creative Penn offers 5 tips to assist me in this process:

1. First we must isolate what types and/or groups of people the content of the book would interest.

Well-that is just the problem, isn’t it…but they do give an idea on how to approach that:

 "Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“Diego Delso, Wikimedia Commons, License CC-BY-SA 3.0

“Example: If your book is about an archaeologist who uses Stone Henge to travel into the future, your book would probably interest history buffs as well as fans of speculative fiction/sci-fi.  If that hero happens to be a former Marine, your book might also interest military personnel and/or the families.” (It’s a direct quote, so I am ignoring the terrible itch to edit out the misspelling of Stonehenge.)

Okay–I think I can do this. My book details the adventures of a bard who is forced to  flee his comfortable existence and who finds himself running from one disaster to another with death-defying regularity.

2. Second, we must: identify other books that are comparable to your book and look at the profiles of those books’ main buyers/readers.

They also explain that concept a little further “The target audience isn’t always who the book was written for, but rather, who it ends up appealing to.  Twilight draws in tween and teenage girls with its premise involving a normal, everyday girl falling into a romance with an young, attractive male (the bread and butter of many young girls’ dreams), but it’s appeal stretched to the cross-section of middle-age female readers who love romance and enjoyed Anne Rice in her heyday.”  

Alrighty then–I was heavily drawn, as a reader, to David Eddings, Anne McCaffrey, Tad Williams, J.R.R. Tolkien, P.D. James, Carl Sagan, Agatha Christie, Piers Anthony, and Fritz Lieber–so I suppose my books reflects a certain amount of their (rather jumbled) influence.

Oh, and don’t forget Roger Zelazney. And Mercedes Lackey.

Well that has narrowed it down quite a bit! (Sarcasm–I know, it’s a nasty habit.) I could have included Tolstoy, James Joyce, Horace Walpole, and Louisa May Alcott, but I didn’t have time.

330px-Pin-artsy3. You are next encouraged to pinpoint what is special about your book.

Again, the Creative Penn offers us some insights on how to go about this: “If you tell someone you’re writing a book about a witch who uses her power of communing with animals to rescue a lost dog from an evil dog-napper, then A. Wow, you have an interesting imagination!  B. You may or may not have taken in 101 Dalmatians too much as a child and C. With such a premise, chances are, your story is more light-hearted than scary, so your target readers to which the mystery aspect of your story will entice are more cozy-type mystery consumers.” So what are the few key words, the hook I can use to sell Huw the Bard? How do I boil the plot down to a few key words? This could take a while, but I’m sure I can do it.

Honest.

4. Now we need to determine some demographics.

That’s the problem–I am the demographic, and I don’t know who I am. Mature Audiences, definitely. There is some graphic sex, although it doesn’t devolve into a porn-fest, There is violence, a witnessed rape, and murder. These are all there because they are watershed moments in Huw’s life, things that change his view of the world. There are also a haunted village and a bisexual knight who talks to his horse, so there is humor midst the misery.

chekhov's gun5. Finally, the Creative Penn suggests we feed the previous four tips into each other to gain even more insight and narrow down who our target audience/s is/are.

Just give me Chekhov’s gunnow. I need to shoot something.

Several times.

Seriously–the article I’ve drawn these suggestions from is a good article, and it goes on to discuss how to use your target audience, which I did find somewhat illuminating.

At this point, if I can get even ONE concrete idea that works, I am feeling good about it. After all, it’s January! I’ve got a whole year to get this down, before I have to admit that this New Year’s resolution has gone the way of my weight-loss dreams and visions of world peace.

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The Castle of Otranto, Northanger Abbey, and The Mysteries of Udolpho

the-castle-of-otranto-a-gothic-storyThe  late nineteenth century was a great era in which the seeds of the genre of fantasy were planted, a time when books chronicling magic, mayhem, and dark mysteries found fertile soil in the imaginations of thousands of educated, book-hungry middle-class men and women. This was the emergence of the Gothic Novel.

Gothic novels have common themes consisting of incidents of physical and psychological terror, remote, crumbling castles, seemingly supernatural events, a brooding, scheming villain, and (most importantly) a persecuted heroine.

The Castle of Otranto is a novel written in 1764 by Horace Walpole. Many consider it to be the first gothic novel, the beginnings of the literary genre that would spawn the likes of Bram Stoker, Edgar Allan Poe, and Daphne du Maurier.  Walpole chronicles the story of Manfred, lord of the castle, and his family. The book begins on the wedding-day of his sickly son Conrad and princess Isabella. Just before the wedding, however, Conrad is crushed to death by a gigantic helmet (!) that falls on him from above. This strange, unexplained event is particularly ominous in light of an ancient prophecy “that the castle and lordship of Otranto should pass from the present family, whenever the real owner should be grown too large to inhabit it.” This sets into motion terrible events.

It also suggests that decking your halls with heavy armor may not be a good idea, for all you medieval Martha Stewart(s) out there.

So anyway–Manfred decides the only way for him to avoid destruction is to marry Isabella himself, but first he must divorce his current wife. Isabella runs away, aided by a peasant named Theodore. ” It’s all very melodramatic and exciting, with Isabella hiding in caves, and the fortuitous appearance of mysterious knights, and dark curses.  Theodore is revealed to be the true prince of Otranto and Manfred’s daughter, Matilda, dies, leaving Manfred to repent. Theodore becomes king and eventually marries Isabella “because she is the only one who can understand his true sorrow.”

Even Jane Austen loved Gothic novels.

NorthangerAbbeyNorthanger Abbey  was the first of Jane Austen’s novels to be completed for publication, written circa 1798–99. It was originally written as a send-up of the gothic novel, the Mysteries of Udolpho. She died in 1817 and her book was posthumously published.

The book details the adventures of seventeen-year-old Catherine Morland. She is one of ten children of a country clergyman. Although a tomboy in her childhood, by the age of 17 she has read so many Gothic novels that she considers herself to be in training to be a heroine. Catherine reads voraciously, and Ann Radcliffe’s Mysteries of Udolpho is a favorite.

She meets and falls in love with Henry Tilney and after a bit of drama, is invited to visit at his family’s home. Catherine, because of her love affair with Gothic novels, expects the abbey to be exotic and frightening. Sadly, it turns out that Northanger Abbey is a pleasant home and decidedly not Gothic. However, (cue the dramatic music) the house includes a mysterious suite of rooms that no one ever enters. Catherine learns that they were Mrs Tilney’s, who died nine years earlier. Catherine decides that, since General Tilney does not now seem to be affected by the loss of his wife, he may have murdered her or even imprisoned her in her chamber.

I LOVED this novel when I read it while in college in Bellingham, Washington in the 1970s. I wore out three hard-bound copies of it!

mysteries-of-udolpho-coverSo what inspired Jane Austen to write a Gothic novel? It was her own love of a work written an Englishwoman who, in turn, was inspired by the Gothic work of Horace Walpole.  The Mysteries of Udolpho by Ann Radcliffe, was published in four volumes on May 8, 1794. Walpole began the genre, but Radcliffe made it popular.

Set in the year 1584 in southern France and northern Italy, the novel details the plight of Emily St. Aubert, a young French woman. Her mother is dead, and while journeying with her father, she meets Valancourt, a handsome man who also feels an almost mystical kinship with the natural world. Emily and Valancourt quickly fall in love. After the death of her father she is sent to live with her aunt, Madame Cheron. Emily suffers imprisonment in the castle Udolpho at the hands of Signor Montoni, an Italian brigand who has married her aunt. Emily’s romance with the dashing Valancourt is frustrated by Montoni and others. Emily also investigates the mysterious relationship between her father and the Marchioness de Villeroi, and its connection to the castle at Udolpho.

Radcliffe’s fiction is characterized by apparently supernatural events that are then provided with rational explanations. She was a forward-thinking woman, as was Jane Austen, in that in all Radcliffe’s works traditional moral values are reinforced, the rights of women are strongly advocated, and reason always prevails. Sir Walter Scott was quoted as saying, in regard to Ann Radcliffe’s work, “Her prose was poetry and her poetry was prose. She was, indeed, a prose poet, in both the best and the worst senses of the phrase. The romantic landscape, the background, is the best thing in all her books; the characters are two-dimensional, the plots far-fetched and improbable, with elaboration of means and futility of result.”

Old Restored booksThe roots of our modern fascination with all things dark and mysterious goes back to the first stories told by our tribal ancestors, under the stars around campfires. Every tribe (and in later millennia, every family) had a storyteller who wove tales of darkness, of good triumphing over evil, of sin and redemption. When written languages were invented, the upper classes in early societies had literature written for them by the likes of Homer and Li Fang .

In western societies, the renaissance began the great lust for books. With the advent of the printing press and the emergence of an affluent, educated middle-class, reading novels became a popular way to while away one’s well-earned leisure hours in the evening or on a Sunday afternoon. This habit survived, despite frequent, intense puritanical censure of such frivolity.

It is because of those nineteenth century pioneers of early popular literature that we modern readers have such a wide variety of work to entertain us. Kindles and other ebook-readers show up among the patrons of every coffee shop and in every airport-lounge and every doctor’s waiting room.

Much may have changed how we take delivery of that content–few books arrive at my house with thick paper and leather bindings nowadays, but nothing has changed in the desire to just quietly enjoy a good story when one has a little downtime.

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