Flyfishing on river Sava Bohinjka, Slovenia photo by Ziga (PD)
You wrote the book. Your friends read it–you hope. At least they said they did, and they still like you. They tell you it’s a good book. They think it’s publishable, so you decide to go indie and self pub it. You spend the next year getting it edited and having a flashy cover designed. You even have a launch date picked out and feel reasonably sure you can get the book through the pipeline at CreateSpace by that date.
Now you are at the point where you must come up with some sort of a blurb.
This is where it gets fun.
There are many wonderful blurb-writing gurus out there on the internet, offering advice to those intrepid indies who would write that catchy morsel of blurbiness:
Digital Book World
The Creative Penn
Yes, there are many websites offering us insight, and they all have great advice for us. But putting that plethora of knowledge to practice is a bit daunting.
They each approach it differently but when you distill it into a simple, linear form, it all boils down to variations on these concepts (in no particular order) for you to have in your head before you begin:
- Use words that clearly evoke the genre
- Keep it short– 100 to 300 words
- Get the protagonist’s name out there early
- Introduce the core conflict
- Make it intriguing, mysterious–can this conflict be resolved?
- Use a little hyperbole–stunning, denouement, and so on
The Internet Gurus also offer us this advice:
- Don’t say what a great book it is
- Don’t give spoilers
- Don’t summarize the book (or even the first chapter)
- Don’t be long-winded or wordy
- Don’t say what a great writer you are
Example of what NOT to put on back of book in lieu of proper blurb.
I would also offer this advice: keep it to less than 150 words and don’t skip writing the blurb. It has become popular for the Big 5 publishers to skip writing a blurb and just go with praises for the author’s other works, expecting that their name and fame will sell the book. This tells me that blurb writing is hard and even the the big guys don’t like it. Most big publishers, like Penguin, will have a marketing department. Penguin puts blurbs on their books, so why the others can’t come up with a proper blurb is a mystery to me.
That might work for Stephen King or L.E. Modesitt Jr., but it won’t work for an unknown indie who is trying to build a reputation and a fan base.
Readers want to know what they are buying, and if they have no idea who you are, they don’t care what your friends think about your work. They aren’t going to touch it.
The blurb is a teaser. It’s one part of a three-part lure, the only purpose of which is to entice a customer to buy your book.
Remember, you are fishing for readers and that blurb is part of the triangular bait:
- Part one is the flashy cover–even for ebooks that cover gets them to stop and look a bit closer, and
- the blurb is part two–the part that hooks them and gets them to crack it open.
- Part three of this lure is the words they read once they open the book—that is when you land your fish, whether by ebook or by paperbook.
But until they have read your blurb, they won’t open the book, so they won’t know what wonder awaits them.
I am currently working on a blurb for a stand-alone book based in the world of Neveyah, the world the Tower of Bones Series is set in. Where the Tower of Bones series can be rather dark, Mountains of the Moon has many comic elements.
Right now, this is my blurb. My head is numb, so I’m letting it sit for another week or so then I will revisit it and have my homies at Myrddin Publishing go over it one more time:
Hidden away in the Mountains of the Moon, the ruins of an immense castle harbor a dark secret: entire families have vanished from the valleys in the shadow of the mountains, leaving no trace. The elderly Baron Hemsteck hasn’t been seen for two seasons.
Four mages are sent to investigate. Wynn Farmer and his companions embark on a trek to learn the truth. Along their route, they must battle against the strange beasts controlled by a rogue mage and ultimately face an evil they never thought possible.
Danger, dark magic, and mystery await those who seek the truth in the Mountains of the Moon. The Gods are at war, and Neveyah is the battlefield.
We kept it down to 114 words, and managed to get the World of Neveyah series tag-line in on the end of it.
Sigh. I admit I am not good at writing blurbs for my own books, but I do have a large posse of author-friends who are more than willing to help me hone that blurb. When the back cover is finished, I will have a concise blurb that will hopefully entice readers to read my book.
Finally, at the end of June, I will reveal the cover. I am pretty excited about this new book. I can hardly wait!