People wonder why I go to the trouble of blogging regularly. As an indie author, there is no better way for me to let the world know I am here. When a prospective reader googles my name, this blog is the first thing that comes up. WordPress’s stats tell us that over 409 million people view more than 20.3 billion pages each month.
That, my friends, is a LOT of potential readers, and every time I post a blog, I tap into that pool of readers.
So how do you go about getting a piece of that pie for yourself?
‘Life in the Realm of Fantasy’ is a WordPress blog, i.e. I use WordPress because it is a free, open-source blogging tool and content management system. I also have several other blogs on Blogger (Blogspot), also a free, open-source blogging tool and content management system. I prefer Blogger for ease of use, but I love the way WordPress looks when you get to the finished product stage.
There is a small learning curve for each. But with very few skills, I have a decent-looking blog at no cost to me, using the fine tools and templates provided by the wonderful people at WordPress or Blogspot–and you can too. What you need to know is quite simple, and I’ll provide you with steps and screenshots below.
The thing that is so awesome about both these products is you have the option to use them in what my husband-the-programmer calls ‘wysiwyg’ (pronounced wizzy-wig) or ‘what-you-see-is-what-you-get.’ The user does not have to know any programming or coding–all that is done for you already, and you just organize it the way you want it, within certain limitations.
- If you want to use WordPress visit the WordPress home page and select the ‘Sign Up’ button to register for a WordPress account. You’ll need a valid email address (that has not been used to create another WordPress account) to sign up for a new WordPress account. Follow the steps and bam! You have a blog.
- But you can also do this via Blogger (blogspot), Google’s free blogging tool and content management system, also an extremely simple process.
- I suggest you use your author name. I used Connie J. Jasperson: https://conniejjasperson.wordpress.com. This links your author name to your blog, which is why you are doing this in the first place. Pick a title for your blog–this one is Life in the Realm of Fantasy.
- Once you have your blog set up, and the catchy name picked out, etc it’s time to start writing. Both offer you ability to use html (Text) if you choose, which I don’t have a clue about, or to go with the Visual (what you see is what you get). Unless you are a programmer, stay with ‘Visual.’
- In WordPress, choose a category now for your post–do it first so you don’t forget to do it. I published this post in the categories of Blogging, Self Publishing, Writing. Each blog post may have a different category, but you decide what your categories are. If you should forget to choose the category, it will go into the ‘uncategorized’ pile–the dreaded WordPress slush-pile where blogs go to die.
- Also in WordPress, chose a few TAGS now, if you know what you’re writing about, so that you don’t forget to tag the post.That button is below the Categories list. Chose tags that most represent the core of your post, so that searcher for that subject will find it. For this post I am using ‘blogger, blogspot, blogging, how to use blogger, humor, self-publishing, WordPress, WordPress blog how-to.’
- If you are using Blogger, PICK YOUR LABELS NOW–Blogger doesn’t use categories, so your labels are very important. On the right hand side, click on ‘LABELS’ and simply type your key words into the BOX, separated by commas. In Blogger, LABELS are what TAGS are in WordPress, so use words that represent the core of what you are blogging about so that interested searcher will find your blog:
Now that you have that out-of-the-way, it’s time to blog!
- Hook me with that catchy blog post title! Today’s post is called “Blogging is writing too.” Pretty boring.
- Put that catchy title in the White box at the top of the page, and DO IT NOW so you don’t forget to give your post a title.
Now there are two paths for you. You can wing it, keying directly into the post box as I sometimes do, or you can write it on a WORD document and copy and paste it into the body of the post. I have to do that for these posts, but don’t like to because word is rife with HINKY FORMATTING. Sometimes that screws up your blog posts for both Blogger and WordPress, and then you have to use the handy “REMOVE FORMATTING” button that is located in the ribbon (tool box) of both Blogger and WordPress:
Both Blogger and WordPress have spell check functions, and both will save at times as you go, but spell check only picks up misspelled worlds, not other errors.
Now we want to add a picture. In WordPress, place your cursor in the body of the blog post and click once at the spot where you will want the image. Then scroll up to the left side of the ribbon (tool box) and click on the little picture in the ribbon (when you hover your mouse over it, it will say ‘insert image’ This menu will appear:
If this is your first blog post, you won’t have anything in your media library yet, so click on “Upload Files.” Practice uploading images and inserting them, playing with it until you feel comfortable and know how to ensure the image will appear where you want it, and will be the size you want it to be. Then, once the image in the body of the post you click on the picture, and a new toolbox opens up. That is where you make your adjustments for positioning and size. You can even add captions:
In Blogger you also click on the little picture in the ribbon (when you hover your mouse over it, it will say ‘insert image’). A pop-up menu will appear, and then you will upload the image, decide the placement and the size. This nearly foolproof simplicity is why most people who have “never done this before” like Blogger more than WordPress.
All you have to do now is post your links to Twitter, Facebook, Tumbler and all other social media you can think of. It is quite easy to set up, and you rarely have to refresh those connections. This is where WordPress really excels:
Voilà! You are a blogger. It will take a long time for you to build up good traffic. Posting regularly and frequently gets you more visits and likes, which raises your visibility. This is your opportunity to write a 300 to 1000 word riff on whatever you are doing or thinking about. In my case, it is writing, and all aspects of book culture.
I highly recommend blogging if you are serious about being a author, as it helps develops your writing craft, especially when you have to go in and edit out your mistakes (use the preview option). People expect blogs to be a little rougher than other work as it is usually written on the wing, but try to do your best work—you want people to buy your books, and they won’t if your blogposts seem illiterate.