Tag Archives: indie vs traditional publishing

September 21, 2022 · 6:00 am

The Business Side of the Business: Publishing Industry News #amwriting

Autumn is arriving as we speak, and it’s a good time to look at how the publishing industry is doing.

publishingIndustryChatLIRF03162021Let’s have a look at how the Big 5 Publishers of literature did last year. You will note that the top players have changed since my last Big 5 article. Some of the big fish have been absorbed by the even bigger fish since we last looked at them.

#1 on the list is Penguin-Random House. They’re headquartered in Germany and are still the big kid in the schoolyard. Last year they reported earnings of 3.3 billion US dollars.

#2 is Hatchett Book Group. They are headquartered in France. Their reported earnings were 2.7 billion US dollars.

#3 of our top 5 is a corporation called Springer Nature. They publish periodicals and magazines like Nature and Scientific American. They’re headquartered in both the UK and Germany. Their reported earnings were 1.9 billion US dollars.

#4 is Wiley (John Wiley and Sons), a US company publishing academic and instructional materials. They reported revenue of 1.7 billion US dollars.

#5 is McGraw-Hill Education, with reported earnings of 1.7 billion US dollars.

So, did you notice the trend? Only two of the top five traditional publishers are focused on publishing fiction.

EPSON MFP image

EPSON MFP image

And what is affecting the profits for these companies? According to Publishers’ Weekly, supply chain issues combined with inflation and dropped earnings in the first quarter of 2022. However, strong backlist sales propped things up at Penguin-Random House, titles like Where the Crawdads Sing by Delia Owens and Atomic Habits by James Clear. They also report that the late Dr. Seuss’s titles sold more than 5.7 million copies in that period.

As always, audiobooks also performed well. Penguin-Random House’s global CEO Markus Dohle said the ever-expanding international audio business has become a strong growth pillar of their publishing efforts. He also noted a technology- and data-driven transformation of their sales, marketing, and publicity strategies.

This side note about the backlists propping up the Big 5 reminds us to be careful when we’re offered a contract. Legacy book contracts are a terrible danger zone for the author. A hastily signed contract means you might never receive back the rights to your intellectual property (your books), even if the publisher is no longer publishing it.

Quote from the Authors Guild post of July 28, 2015:

Diamonds may be forever, but book contracts should not be. There’s no good reason why a book should be held hostage by a publisher for the lifetime of the copyright, the life of the author plus seventy years—essentially forever. Yet that’s precisely what happens today. A publisher may go bankrupt or be bought by a conglomerate, the editors who championed the author may go on to other companies, the sales force may fail to establish the title in the marketplace and ignore it thereafter, but no matter how badly the publisher mishandles the book, the author’s agreement with the original publisher is likely to remain in effect for many decades.

Most of us are not attorneys. If we go the traditional route, we should consider hiring a lawyer specializing in literary contracts.

This is good advice, even if you are represented by an agent. The complexity of negotiating a literary contract is both confusing and intimidating. By not having the advice of a professional, you risk unwittingly signing away secondary and subsidiary rights to your own work forever.

Many well-known authors were smart or had good lawyers. They either weren’t offered or didn’t accept a legacy contract. These authors regained the rights to their work when the contract terms were fulfilled. They’re now self-publishing their backlists and earning more royalties even though they sell fewer books.

On the indie side of things, we’re in the same boat financially as the Big 5, but we’re better positioned in some ways. We’ve always relied more on digital sales, which have no upfront cost outlay. Many indies are moving to audiobooks too. However, we do need paper books.

Significant cost increases for paper and production (and for distribution and freight) will affect our costs and profit for the foreseeable future. Per an email I received from Draft2Digital, due to supply chain issues and the rise in material costs, their print partner will be increasing D2D’s costs. This means that effective October 1, 2022, the cost of author copies via D2D Print will increase.

I suspect the same will be true for Amazon KDP and IngramSpark.

Scientific American 1848For indies, our most reliable royalties have always come from digital sales, although we do sell some print books. But the best route to gaining loyal readers has been book fairs, conventions, and signings at bookstores.

We pay upfront for our stock of books and have to keep an eye on our inventory to ensure we have enough on hand for each event. So, with printing costs going up, we will either raise prices or see a drop in our already-slim profit.

So, that is the industry’s current state as of this week. The Big Traditional Publishers are still consuming each other as fast as possible. At some point, there will only be one Big Traditional Publisher owning thousands of popular imprints worldwide, and they will be based in Europe.

The publishing industry is currently in a downturn because of inflation and production costs, but little has changed for indies. We’ve always been at a disadvantage, so in some ways, we’re better equipped to deal with change. We adjust and go with the flow whenever the market goes up or down or moves in a new direction.

Credits and Attributions:

Wikimedia Commons contributors, “File:Nature volume 536 number 7617 cover displaying an artist’s impression of Proxima Centauri b.jpg,” Wikimedia Commons, the free media repository, https://commons.wikimedia.org/w/index.php?title=File:Nature_volume_536_number_7617_cover_displaying_an_artist%E2%80%99s_impression_of_Proxima_Centauri_b.jpg&oldid=675402098 (accessed September 20, 2022). ESO/M. Kornmesser (photo displayed on the magazine cover), CC BY 4.0 <https://creativecommons.org/licenses/by/4.0&gt;, via Wikimedia Commons.

Cover of Scientific American, the September 1848 issue Wikimedia Commons contributors, “File:SciAmer.gif,” Wikimedia Commons, the free media repository, https://commons.wikimedia.org/w/index.php?title=File:SciAmer.gif&oldid=655833071 (accessed September 20, 2022).

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May 25, 2022 · 6:00 am

The Business Side of the Business – Choosing your Publishing Path

Authors just starting out, either Indie or traditionally published, rarely earn enough royalties to support their families. Regardless of the path you choose, if your spouse makes enough to support you in your early days, you can devote more time to advancing your career.

Its a BusinessBut not every author has that option.

Before you embark on either path, consider this: publishers, large and small, don’t waste budgets promoting work by unknown authors the way they do the few who have risen to the ranks of their guaranteed bestseller lists.

You will do the work of getting your name out there regardless of whether you choose the traditional route or not.

So, what are the perks of going traditional if you’re an unknown? Why go to the trouble of wooing an agent and trying to court a publisher? Even today, an air of ‘respectability’ clings to those who are traditionally published.

The traditional publishing industry does offer incentives to those who get their foot in the door. Once you are in their flock, you have an editor who works with you personally. Most of the time, you can forge a good working relationship with this editor.

Conversely, Indies must find an independent editor and pay them out of their own pocket.

While the traditional publisher may not treat a new author the way they do their highest sellers, they may dedicate a small budget to marketing your work with newspaper ads, or swag posters for bookstores to place as decoration. That small amount will be more money than you might be able to pay as an Indie.

Traditional publishers have contracts with markets like Target, Walmart, Costco, airports, and grocery store chains. That is a huge thing, assuming your publisher considers your work worthy of such a commitment on their part.

However, your first book most likely won’t see the inside of a Walmart right away. The publisher’s confidence must be earned. You can expect to find your work on the slow track for a while as the publisher tests the water and sees how well your work sells through Amazon and Barnes & Noble.

These are all valid reasons for attempting to go the traditional route.

However, there are equally valid reasons for going Indie. Your book will be published. If you seek a book contract, you must pass a gauntlet of gatekeepers: literary agents, acquisition editors, editorial committees, and publishing-house CEOs.

These people must answer to the international conglomerates that actually own most American publishing companies. This is why you are most likely to be stopped by a rejection letter.

It’s not the quality of your work. It’s the publishers’ perception of what the reading market will purchase and what it means to the accountants, who in turn must answer to their shareholders.

As an Indie, you may not be a bestseller, but you’ll make more money on what you do sell.

McLaine_Pond_In_July_©_2018_ConnieJJapsersonIn most standard book contracts, royalty terms for authors are terrible, and this is especially true for eBook sales. Most eBooks are sold through online retailers like Amazon. If you’re a traditionally published author and your publisher priced your eBook at $9.99, this is how the Amazon numbers break out. No matter what you think of Amazon, it is still the Big Fish in the Publishing and Bookselling Pond:

  1. Amazon takes 30% of the list price, leaving about $7.00 for the publisher, agent, and you to split.
  2. The publisher will keep 75% of that $7.00, or $5.25.
  3. The publisher will pay you 25% of that $7.00—just $1.75.
  4. You then must pay your agent her 15% commission—or 26 cents.
  5. You net just $1.49 on each $9.99 eBook sale. This is assuming your publisher honestly reports your sales and royalties, and in my personal experience, a few small publishers do not.

Unfortunately, traditional publishers usually charge far more than $9.99 for eBooks, charging more than they do for paperbacks in their effort to keep eBook sales down and drive paper sales.

If you self-publish your eBook at that same price, for each sale of your $9.99 eBook, Amazon takes its 30%, leaving you $7.00. I don’t recommend such a high eBook price, but at  $4.99 or even $2.99, you stand to sell books and make a decent profit.

You’ll receive royalties sooner. When a publisher accepts your book, he offers you an advance against sales. These are often paid in installments stretched out over long periods and are tied directly to how well or how poorly your book is doing in real market time. Publishers report sales and pay royalties slowly, as royalty statements are usually issued semiannually. Your royalty checks arrive later, so you can’t rely on this income until you have become an established author in their world.

Conversely, most eBook distributors like Draft2Digital, Barnes & Noble, and print-on-demand services such as Amazon KDP, report your sales virtually. Best of all, they pay your royalties monthly, with just a sixty-day lag from the day sales began.

Finally, and from my point of view, most importantly: You retain all rights to your work.

Legacy book contracts are a terrible danger zone for the author. The sheer complexity of negotiating a contract can be confusing and intimidating. I recommend you hire a lawyer specializing in literary contracts or risk unwittingly signing away secondary and subsidiary rights to your work forever.

Please, read this article, A Publishing Contract Should Not Be Forever, published on the Authors Guild website on July 28, 2015. It is an eye-opening look at the industry and its practices.

Now we arrive at marketing. As I said before, you must do the work of getting your name out there regardless of whether you choose the traditional route or not. You must still work your day job to feed your family.

Being an indie author or being published by a small press means you are on your own as far as getting the word out about your books. Even some traditionally published authors find that if they want their books seen at a convention, they must pay for the table, find their own hotel accommodations, and pay their own way there.

You pay upfront for your book stocks if you are an indie.

If you are traditionally published, the costs of your stock are deducted from future royalties. Publishing houses are not charities, so you will pay for stocking and restocking your inventory either way you choose.

If you choose the indie path, you pay for editing, beta reading, and proofreading. You will also need a graphic designer for book covers and should seek professional formatting services to create the files for your paperback book.

lute-clip-artHowever, to be considered for a traditional contract, you should hire an editor, beta reader, and proofreader to ensure the manuscript you submit to an agent or editor demonstrates your ability to turn out a good, professional product.

Either way, it’s a business, and you must factor these costs into your budget.

Both paths are reasonable in today’s market. There are positive rationales for choosing either direction, as well as negatives. You will have to work hard no matter which path you choose.

The publishing path is a critical choice for an author to make and is one we shouldn’t make lightly. A decision that affects your career as strongly as this deserves deep consideration of the many pros and cons.

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March 17, 2021 · 6:00 am

Choosing a publishing path: Traditional vs. Indie #amwriting

The publishing industry is in a state of flux, as is the rest of the world.

According to the December 2020 Statshot of participating publishers, the Association of American Publishers, published February 25, 2021, total revenues across all categories for December 2020 were down 8.5% compared to December 2019, coming in at $1.1 billion.

In terms of physical paper format revenues during the month of December, in the Trade (Consumer Books) category, Hardback revenues were up 14.2%, coming in at $312.5 million; Paperbacks were up 2.4%, with $248.1 million in revenue; Mass Market was down 1.6% to $25.9 million; and Board Books were up 6.2%, with $16.7 million in revenue.

eBook revenues were up 18.4% for the month as compared to December of 2019 for a total of $89.7 million.  The Downloaded Audio format jumped 30.0% for December, coming in at $66.0 million in revenue. Physical Audio declined 6.7% coming in at $1.9 million. [1]

In this publishing world, what share of the market is claimed by Indie book sales? For Indie books, those published without ISBNs, the Amazon market share accounts for roughly 83% of US purchases.

What do these numbers mean when trying to decide whether to self-publish or attempt to go the traditional route?

In recent months, the traditional publishing industry has undergone a shrinkage. Where they once were the Big Five, they are now the Big Four: HarperCollins, Simon & Schuster, Hachette, and Penguin Random House.

Literative.Com says: Authors who publish with them may still not have boatloads of money (depending on how many books they publish in a year), but they certainly have prestige. [2]

The fact is authors, either Indie or traditionally published, rarely earn enough in royalties to support their families. This is because publishers, large and small, don’t waste budgets promoting work by unknown authors. They spend their money on the few who have risen to the ranks of their guaranteed bestseller lists.

So, why should an author consider going traditional? Why go to the trouble of wooing an agent and trying to court a publisher?

The fact is, the traditional publishing industry offers many legitimate perks to those who get their foot in the door.

  1. Once you are signed with a reputable publisher, you have an editor who works with you personally. Most of the time, you can forge a good working relationship with this editor. If you go Indie, you must hire a copy editor, which is not cheap. (And should not be.)
  2. While they may not treat a new author the way they do Stephen King, traditional publishers will dedicate a small budget to marketing your work for its launch. It will be more money than you might be able to pony up as an Indie.
  3. Once you have proven yourself, traditional publishers can get your work into markets like Target, Walmart, Costco, airports, and grocery stores.

That is a huge thing, assuming your publisher considers your work worthy of such a commitment on their part. Their confidence will have to be earned. You must expect to find your work on the slow track for a while as the publisher tests the water and sees how well your work is received at Amazon and Barnes & Noble.

  1. Once you have proven yourself, you will have a wider distribution, make far more sales. With those sales, your work will meet the criteria to be considered for industry honors and awards, which will help sell your books.
  2. There is an air of respectability, the cachet of being able to claim you’re traditionally published.

These are valid reasons for attempting to sell your work to the traditional publishing industry.

However, if you seek a legacy book contract, you must go through a gauntlet of gatekeepers. You must pass the assessments of literary agents, acquisition editors, editorial committees, and publishing-house CEOs.

These people all must answer to the international conglomerates that actually own the majority of American publishing companies.

This is why you are most likely to be stopped by a rejection letter. It’s not the quality of your work; it’s the publisher’s perception of what the reading market will purchase and what it means to the accountants, who in turn must answer to their shareholders.

As an Indie, you may not become a bestseller, but you’ll make more money on what you do sell. In most standard book contracts, royalty terms for authors are terrible, especially for eBook sales. Most eBooks are sold through online retailers like Amazon.

For the traditionally published author, if a publisher prices their eBook at $9.99, this is how the Amazon numbers break out (and remember, Amazon is still the Big Fish in the Publishing and Bookselling Pond):

  • Amazon takes 30% of the list price, leaving about $7.00 for the publisher, agent, and you to split.
  • The publisher will keep 75% of that $7.00, or $5.25.
  • The publisher will pay you 25% of that $7.00—just $1.75.
  • The author then must pay their agent a 15% commission—or 26 cents.
  • The author nets just $1.49 on each $9.99 eBook sale.

This is assuming the publisher honestly reports your sales and royalties. In my personal experience, while most small presses are honest, some small presses fail to pay royalties and can have an author’s work tied up in legal limbo for years. Investigate small presses before you sign with them. This is where knowing your legal rights and having a lawyer read your contract before you sign is a good idea.

If you self-publish your eBook at $4.99 or even $2.99, you stand to sell books and make a decent profit.

If you self-publish, you’ll get paid quickly. When a publisher accepts your book, he offers you an advance against sales. Advancements are often paid in installments stretched out over long periods and are tied directly to how well or how poorly your book is doing in real market time. Publishers report sales and pay royalties slowly, as royalty statements are usually issued semiannually. Your royalty checks arrive later, so you can’t rely on this income until you have become an established author in their world.

Conversely, most eBook distributors like Kindle Direct Publishing and Draft2Digital report your sales virtually in real-time. Best of all, they pay your royalties monthly, with just a sixty-day lag from the time sales began.

Finally, and from my point of view, most importantly, you retain all rights to your work. Legacy book contracts are a terrible danger zone for the author.

Most of us are not lawyers. The complexity of negotiating a contract can be confusing and intimidating.

You must hire a lawyer specializing in literary contracts or risk unwittingly signing away secondary and subsidiary rights to your own work forever.

Quote from the Authors Guild post of July 28, 2015:

Diamonds may be forever, but book contracts should not be. There’s no good reason why a book should be held hostage by a publisher for the lifetime of the copyright, the life of the author plus seventy years—essentially forever. Yet that’s precisely what happens today. A publisher may go bankrupt or be bought by a conglomerate, the editors who championed the author may go on to other companies, the sales force may fail to establish the title in the marketplace and ignore it thereafter, but no matter how badly the publisher mishandles the book, the author’s agreement with the original publisher is likely to remain in effect for many decades. [3]

Regardless of whether you choose the traditional route or not, you must do the work and absorb the initial costs of getting your name out there. You must find bookstores willing to host you for a signing, and you must get yourself to conventions and conferences.

You must still work your day job to feed your family either way.

Both paths are valid, and both have positive reasons for choosing that direction, as well as negatives.

How you go forward in publishing your first book is a serious decision. Choosing your publishing path deserves deep consideration of all the many pros and cons.

CREDITS & ATTRIBUTIONS:

[1] AAP December 2020 Statshot Report © 2021Association of American Publishers https://publishers.org/news/aap-december-2020-statshot-report-publishing-industry-down-8-5-for-month-up-0-1-for-calendar-2020/  (Accessed March 16,2021)

[2] Literative.com Popular Books Published by the Big Four, by Jennifer Mendez © https://literative.com/writers-resources/popular-books-published-big-four/#:~:text=HarperCollins,%20Simon%20&%20Schuster,%20Hachette%20and%20Penguin%20Random,in%20a%20year),%20but%20they%20certainly%20have%20prestige. (Accessed March 16, 2021)

[3] A Publishing Contract Should Not Be Forever, The Authors Guild, © 2021 https://www.authorsguild.org/industry-advocacy/a-publishing-contract-should-not-be-forever/, (Accessed March 16, 2021)

Image: Quill Pen, PD|by author, BWCNY at English Wikipedia.

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February 5, 2020 · 6:00 am

The Indie Cooperative #amwriting

In May of 2012, the indie publishing cooperative that I am a part of, Myrddin Publishing Group, was formed. As a group, we originally met through a now-defunct literary contest. We have members all across the US, the UK, and Australia.

The way we communicate is through a private group page on Facebook. We numbered twenty-five when we first began, and while we have lost a few members to traditional publishers, we have also gained a few.

Membership in our group is closed at this time. We don’t seek new authors, and as a company, we do not control any author’s royalties.

Each of us is an indie, in that all funds earned by our books go directly to the author from the point of sale.

That storefront could be Amazon, Kobo, Smashwords, Barnes & Noble, Books2Read (Draft2Digital’s storefront), or Ingram Sparks. The individual author uploads their books to the sales outlet of their choice.

I publish through both Amazon KDP and Draft2Digital. Amazon is the big kid on the block, and so far, I’m satisfied with their print book services. Some in my group use Amazon KDP for print, and others use Ingram Sparks for their print books.

Draft2Digital partners with a wide variety of digital storefronts, including Bibliotheca, which gets my books into libraries around the world.

Each member author has sole responsibility for their book. They must pay any local or federal taxes owed on their royalties and are responsible for marketing their own work.

The publishing co-op model we use is quite simple. We pay $25.00 a year to be a member.

One of our members lives in Wales, and her husband is employed in internet security. She manages the website and he is our IT man.

  • Each member author is each responsible for creating their own author page on the website, listing their books, and keeping their author page updated.

We have a nominal leader since every group needs a person in charge. She manages our tiny bank account and makes a full report of how the money was spent every year. Usually, our funds are spent on services the group can use and benefit from.

For us, the main benefit is low cost ISBNs that are not provided by Amazon KDP. Some people don’t mind using Amazon’s ISBNs, but we like having our own.

When we first started in 2012, we bought 1000 ISBNs. A member who is a retired bookkeeper in Essex, England, manages those for us.

In 2012 those ISBNs cost us $1000.00, and we divided up the costs ($40.00 for each of us). I believe the cost for ISBNs has doubled since then, but don’t quote me on that.

All our financial transactions are through the Myrddin PayPal account to our leader, and each Myrddin member can ransom back the  requisite number of ISBNs (Kindle, Draft2Digital, and Print, etc.) for $1.00 each.

We have enough ISBN’s for all of us to create books for many years to come.

  • We trade services within the group.

Several of us will edit or beta-read as needed. I and several other members do book covers, digital maps, banners, bookmarks, and logos as needed.

There are some things to consider before you start your own publishing cooperative:

  • Member participation is what makes the group functional.

Not every member will be an active participant. As time goes on, you may find yourself doing more work than you want and getting little in return from some.

  • At the outset, the group should develop and vote on a list of member responsibilities ( a group charter).

This list should detail what sort of behavior is expected or discouraged in online interactions.

That charter should also explain clearly what the group will do for its member authors, and how membership is obtained.

You will need two Facebook pages. One should be private for group discussions. The other should be public for posting entertainment pieces, such as memes that relate to writing and books.

  • The public page is where book launches can be advertised.
  • Also, the public FB page is where you publicize information about events individual member authors will be at or forthcoming book releases.

I suggest that you have two or three people in charge of posting things on the Public Facebook page and several other people in charge of your group’s Twitter and or Instagram account.

  • Someone with good bookkeeping skills should act as a financial officer.

This person manages any funds generated by member dues or anthologies and pays for the group’s website hosting.

  • The financial officer should have two assistants to review the financial records and ensure transparency.

Financial reports should be posted regularly, so the member authors know how the group is doing. The assistants should be authorized to step in if the financial officer is unable to fulfill their duties for any reason.

  • All decisions should be voted on by the group.

When things need to be discussed that affect the group as a whole, my co-op will hold a “meeting thread” over the course of a week on our private FB group page. That is where we decide what we want to do with the fee-money.

  • Google any publishing names you might want to use before you settle on one.

Don’t choose a name that is already in use as it may be trademarked. Be unique and be clever, but be careful.

Editing, beta reading, proofreading—these services are why a co-op is a good thing and should be traded freely.

Some members may have skills in graphic design and will design book covers, or logos.

  • You must be able to politely express that you can’t use a service, such as a cover design you don’t like. At that point, be prepared to quietly seek and pay for professional services outside the group.

Remember, all of these are time-consuming services. When you trade services, those who provide them for you are not earning money. Be gentle with those who are helping you.

I can’t stress this enough: Even if you don’t use a service that a fellow member offers to you, be a good friend. Give back to the group and help them when it’s their turn to seek services and help.

There will sometimes be rough patches in the group’s overall Zen.

I mentioned that each member of our co-op is responsible for listing their own books on the website and keeping their author page updated.

Sometimes we have problems with people who are less website savvy not being able to figure out how to update their books on the website.

Also, people get sidetracked by life and forget what they’re supposed to do for the group.

Those are minor irritations.

Overall, I have found this publishing model to be the best fit for me. I write short stories and submit to traditional publications, but I prefer to go indie for my novels.

As group, Myrddin certainly doesn’t have all the answers. We have evolved more independently than from where we began, but we are all still good friends. This is not a one-size-fits all kind of thing.

Use the internet and research other small press models.

If you are considering forming an indie publishing cooperative, I hope this has answered some questions you might have had.

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March 6, 2017 · 6:45 am

#amwriting: publishing overview, Indie vs. Traditional

Who are youThe publishing industry is in a state of growth. According to the annual report of the Association of American Publishers, published July 11, 2016, the  U.S. publishing industry’s annual survey revealed earnings of nearly $28 billion in 2015. The market showed an increased return to print purchases, and a significant growth in audiobook sales while the growth of eBooks sales lagged compared to previous years.

“The area of largest growth for the trade category was Adult Books, which grew by 6.0% from $9.87 billion in 2014 to $10.47 billion in revenue in 2015. For the second consecutive year, Adult non-fiction books, which includes adult coloring books, was the category that sold the most units and provided the most revenue in the trade category. Within the Adult Books category, the fastest growing formats in terms of units sold were downloaded audio (up 45.9%), hardback (up 15.1%) and paperback (up 9.1%).” Ebooks still comprised 17.3% of the market.

In this publishing world, what share of the market is claimed by Indie book sales? In October 2016 Author Earnings reported that overall, Indie sales were down. In my view, this is to be expected, because eBook sales were down, and most Indie sales are in eBook format. It is the availability factor—Indies have trouble getting their work into places like Walmart and Target, which are the big booksellers in America, right behind Amazon.

Author Earnings reported:

Amazon’s 2016 online print book sales are nearly 18% higher than they were in 2015.

When we integrate the area under the two curves, we find that:

Amazon sold over 255 million print books in the US in 2015.

Amazon is on track to sell well over 300 million print books in the US in 2016.

The above totals include at least 13 million annual print sales of non-expanded-distribution CreateSpace POD books by self-published authors, which Amazon does not include in the numbers they report to Nielsen Bookscan.

The implications are numerous:

In 2015, more than 40% of Nielsen Bookscan’s 652 million total reported annual US print sales–and the majority of Nielsen’s Retail & Club sector–were online print sales from Amazon.com, rather than brick-and-mortar bookstore sales.

The fact that Nielsen Bookscan reports only 5% growth in the “Retail & Club” sector, when Amazon’s half of those “Retail & Club” numbers is up 18%, can only mean one thing:

The other half of the Bookscan Retail & Club sector, US physical bookstore sales, must be down by at least 8%.

What do these numbers mean when you are trying to decide whether to self-publish or attempt to go the traditional route? In my opinion, they really mean nothing. Authors, either Indie or traditionally published, rarely earn enough in royalties to support their families. Publishers, large and small, don’t waste budgets promoting work by unknown authors the way they do the few who have risen to the ranks of their guaranteed bestseller lists.

This means you will be doing the work of getting your name out there regardless of whether you choose the traditional route or not. What are the perks of going traditional if you’re an unknown? Why go to the trouble of wooing an agent and trying to court a publisher?

  • The traditional publishing industry offers many valid perks to those who get their foot in the door.
  • Once you are in their flock, you have an editor who works with you personally. Most of the time you can forge a good working relationship with this editor. If you go Indie, you must hire a copy editor, which is not cheap. (And should not be.)
  • While they may not treat a new author the way they do Stephen King, traditional publishers will dedicate a small budget to marketing your work for its launch, and it will be more money than you might be able to pony up as an Indie.
  • Traditional publishers can get your work into markets like Target, Walmart, Costco, airports, and grocery stores. That is a huge thing, assuming your publisher considers your work worthy of such a commitment on their part. Their confidence will have to be earned. You must expect to find your work on the slow track for a while as the publisher tests the water and sees how well your work is received at Amazon and Barnes & Noble.
  • Once you are an established author, you will have a wider distribution, make far more sales. With those sales, your work will meet the criteria to be considered for industry honors and awards, which will help sell your books.
  • There is an air of ‘respectability’ that still clings to being able to claim you’re traditionally published.

These are all extremely valid reasons for attempting to go the traditional route.

However, there are equally valid reasons for going Indie:

  1. Your book will be published. If you seek a legacy book contract, you must pass a gauntlet of gatekeepers: literary agents, acquisition editors, editorial committees, and publishing-house CEOs. These people must answer to the international conglomerates that actually own the majority of American publishing companies. This is why you are most likely to be stopped by a rejection letter. It’s not the quality of your work, it’s their perception of what the reading market will purchase and what it means to the accountants, who in turn must answer to their share-holders.
  2. You may not become a bestseller, but you’ll make more money on what you do sell. In most standard book contracts, royalty terms for authors are terrible, and this is especially true for eBook sales. Most eBooks are sold through online retailers like Amazon. If you’re a traditionally published author, and your publisher priced your eBook at $9.99, this is how the Amazon numbers break out (and remember, Amazon is still the Big Fish in the Publishing and Bookselling Pond):
  • Amazon takes 30% of the list price, leaving about $7.00 for the publisher, agent, and you to split.
  • The publisher will keep 75% of that $7.00, or $5.25.
  • The publisher will pay you 25% of that $7.00—just $1.75.
  • You then must pay your agent his 15% commission—or 26 cents.
  • You net just $1.49 on each $9.99 eBook sale. This is assuming your publisher honestly reports your sales and royalties and in my personal experience, some do not.

If you self-publish your eBook at that same price, for each sale of your $9.99 eBook, Amazon takes its 30%, leaving you $7.00. I don’t recommend such a high eBook price, but at  $4.99 or even $2.99, you stand to sell books and make a decent profit.

  1. You’ll get paid quickly. When a publisher accepts your book, he offers you an advance against sales. These are often paid in installments stretched out over long periods and are tied directly to how well or how poorly your book is doing in real market time. Publishers report sales and pay royalties slowly, as royalty statements are usually issued semiannually. Your royalty checks arrive later, so you can’t rely on this income until you have become an established author in their world.

Conversely, most eBook distributors like Kindle Direct Publishing and Barnes and Noble’s Pubit, and print-on-demand services such as Amazon’s CreateSpace, report your sales virtually in real time. Best of all, they pay your royalties monthly, with just a sixty-day lag from the time sales began.

Finally, and from my point of view, most importantly:

  1. Quill_pen smallYou retain all rights to your work. Legacy book contracts are a terrible danger zone for the author. The sheer complexity of negotiating a contract can be confusing and intimidating. You must hire a lawyer specializing in literary contracts, or risk unwittingly signing away secondary and subsidiary rights to your own work forever.

Quote from the Authors Guild post of July 28, 2015

Diamonds may be forever, but book contracts should not be. There’s no good reason why a book should be held hostage by a publisher for the lifetime of the copyright, the life of the author plus seventy years—essentially forever. Yet that’s precisely what happens today. A publisher may go bankrupt or be bought by a conglomerate, the editors who championed the author may go on to other companies, the sales force may fail to establish the title in the marketplace and ignore it thereafter, but no matter how badly the publisher mishandles the book, the author’s agreement with the original publisher is likely to remain in effect for many decades.

As I said before, you must do the work of getting your name out there regardless of whether you choose the traditional route or not. You must still work your day job to feed your family either way. Both paths are valid, and both have positive reasons for choosing that direction, as well as negatives. This is a critical choice for an author to make and is one that deserves deep consideration of all the many pros and cons.

CREDITS & ATTRIBUTIONS:

Annual Report, Marissa Bluestone © Copyright 2016, The Association of American Publishers http://newsroom.publishers.org/us-publishing-industrys-annual-survey-reveals-nearly-28-billion-in-revenue-in-2015, accessed March 5, 2017

A Publishing Contract Should Not Be Forever, The Authors Guild, © 2015 https://www.authorsguild.org/industry-advocacy/a-publishing-contract-should-not-be-forever/, accessed March 5, 2017

Do I Really Need A Literary Attorney, Arielle Ford, © 2011 Huffington Post http://www.huffingtonpost.com/arielle-ford/do-i-really-need-a-litera_b_927120.html

Image: Quill Pen, PD|by author, BWCNY at English Wikipedia.

Image: Who Are You © Connie J. Jasperson 2011-2017 Life in the Realm of Fantasy

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April 6, 2016 · 6:45 am

#amwriting: know your style: hypocrisy in the industry

a writer's styleIn writing, style is far more than simply choosing to wear high-heeled shoes with jeans. Style is a multilayered representation of your voice and your knowledge of the craft of writing.

An author’s style affects the overall readability of his/her finished product. Good readability is achieved by:

  1. Understanding: Keeping to generally accepted grammatical practices. Purchasing and using a style guide when questions arise regarding a creative writing project
  2. Rebellion: if the author chooses to break the accepted rules, he/she does so in a consistent manner.
  3. Wordcraft: The way the author phrases things, and the words he/she chooses, combined with his/her knowledge of the language and accepted usage. Invented word combinations, such as wordcraft (word+craft) and the context in which they are placed.

Simply having a unique style does not make your work fun to read.

Ulysses cover 3Let’s take a look at James Joyce, the man I think of as the king of great one-liners. If you look up great lines quoted from modern classic literature, you will find excerpts from his novel Ulysses represented more often than many other authors.

Yet, while the average reader has heard and often used quotes from Joyce’s work, most people have not read it. They may have picked it up, but then put it down, wondering what all the critics loved so much about it.

The mind of the literary critic is as inscrutable as that of an ex-spouse: hard to understand but easy to run afoul of. I personally learned to love Joyce’s work when I was in a class, taking it apart sentence-by-sentence. Prior to that, I couldn’t understand it, despite the fact it was written in modern, 20th century English.

What makes Joyce’s work difficult for the average reader is his style: he was Irish and had the Irishman’s innate love of words and how they could be twisted, and often wrote using what we call stream-of-consciousness. In doing so, Joyce regularly, but consistently, broke the rules of grammar.

Consistency and context are absolutely critical when an author chooses to write outside the accepted rules of grammatical style. If you just don’t feel like enclosing your dialogue within dialogue tags, it is your choice. Simply tell your editor that is your decision, and she/he will make sure you have consistently omitted them throughout the manuscript.

Queen of the Night alexander cheeYou may, however, have written a book that is difficult for the average person to read, as Alexander Chee has in his brilliant novel The Queen of the Night. While his writing is sheer beauty, this particular style choice is a mystery to me. It makes the book difficult to get into, because you’re reading along, and suddenly you realize you’re reading dialogue, and you have to stop, go back, and reread it.

It is incomprehensible to me why an editor for a large publisher would accept a manuscript that is as annoying as that one flaw makes this otherwise amazing book. It is also proof that large publishers (Houghton Mifflin Harcourt in this case) are just as guilty as indies when it comes to making strange decisions that can negatively affect sales. They may have done this to elevate it to a “status” read,  a must-buy literary name-dropper for those who wish to appear fashionably cultured. If so, it’s a disservice to a work that is brilliant despite a flaw that would be fatal if it were to appear in an Indie author’s work.

Chee’s editor did one thing correct, however: the lack of closed quotes is consistent throughout the book, and so one can sort of get into the narrative—at least until the dialogue starts up again. This blemish is why I will only recommend the audiobook to readers who are easily discouraged.

Your style choices are critical. They convey your ideas to the reader, and if you make poor choices, you may lose a reader.

James Joyce and Alexander Chee made style choices in their writing that an Indie could never get away with. The world holds Indies to a higher standard, so the choice to omit something as vital as quotation marks would result in instant finger-pointing and mockery of the Indie publishing industry as a whole.

What you choose to write and how you write it is like a fingerprint. It will change and mature as you grow in your craft, but will always be recognizably yours. As you are developing your style, remember: we want to challenge our readers, but not so much that they put our work down out of frustration. Most of us who are Indies can’t rely on our names to sell our books.

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May 20, 2015 · 6:45 am

Girls Can’t be Knights, Lee French cover reveal and interview

My good friend and fellow member of Myrddin Publishing Group, Lee French, has a new book coming out soon. The cover is gorgeous, in my opinion. I also love the title, Girls Can’t Be Knights.  This book is a young adult fantasy novel, championing Girl Power while exploring the world of a secret organization, the Spirit Knights. I can totally get behind that!

Set in Portland Oregon, Girls Can’t Be Knights is another in the long line of French’s impressive career, which includes nine books, one trilogy, one epic fantasy series and a short story. Her works are popular among fantasy and paranormal readers, with many re-reading books several times after purchase.

Lee has consented to answer a few questions for us:

CJJ: Tell us a little of early life and how you began writing:

Lee French's First Book

Lee French’s First Book

LF: I was a late reader, not really grasping the whole thing until 2nd grade. Once I did, I clung to books with both hands and a glare for anyone who dared to attempt prying one away. At that time, my school district ran an annual book fair, for which they encouraged students of all ages to submit “books” for “judging.” With my mom’s help, I self-published an epic six page volume about The Mean Old Man’s Backyard, which is to say that I cut all the paper, wrote all the words, drew all the pictures, and let her glue the fabric to the cardboard for the cover.

From that point on, I considered myself a “writer,” though I considered it a hobby for a long time.

CJJ: That is a cute book! Tell us about your most recent book. How did you come to write this novel?

LF:  Girls Can’t be Knights started as all my books do—with an idea that sounds brilliant but is ultimately kinda dumb. I wrote it for NaNoWriMo last year, which means it had curious ideas and plot points that had to be rewritten quite a bit. The primary idea comes from Les Miserables, specifically the idea of two men, eash the hero of his own story, striving against each other. The two main characters were Valjean and Javert, and elements of that remain. What happened is that Claire stepped in and demanded agency. The core ideas had to mutate to accommodate her.

CJJ: How does Girls Can’t be Knights differ from your other two series of books?

LF: This is my first foray into YA. The Maze Beset trilogy is similar to urban fantasy, though being about people with superpowers who got them through a genetic thingy, it’s technically science fiction. Like that trilogy, The Greatest Sin is generally suitable for teen readers, but wasn’t written with them in mind.

CJJ: Do you have a specific ‘Creative Process’ that you follow, such as outlining or do you ‘wing it’?

LF:  When I first took the plunge into writing novel length work, I winged it. A lot. October 29, 2008, I decided to do NaNoWriMo for the first time and had just a basic idea of where I’d go. I finished, but it was awful. The next year, I took outlining a little too far. Since then, I’ve found a happy medium that works for me, where I go back and forth between winging it and outlining. The first chapter of a book is usually off the cuff, then I outline a few chapters, then I work up to the outline and wing a bit, then go back to the outlining. It works for me, which is the most important part of any Process.

CJJ: What genre would you consider this book, and how does it differ from others of its genre?

LF: Girls Can’t Be Knights is Young Adult Urban Paranormal/Fantasy Adventure. This book is all about family issues. Justin has a happy traditional family, but he’s the only one, and he came to it by way of domestic abuse between his own parents. This story shows a number of characters in various stages of dealing with broken homes and lost family members, and for various reasons. I’m really looking forward to pursuing the theme further in the second book, which is untitled as yet and will probably be out in 2016.

CJJ: What sort of books do you read for pleasure?

LF: As a book blogger, I don’t really read for pleasure in the strictest sense anymore. My reading material is almost exclusively indies, because that’s who needs book reviews. I’ve had the good fortune to meet a number of excellent indie authors, though, and their writing is mostly what I read, ensuring that steampunk, traditional fantasy, the occasional bit of space sci-fi, and some guilty pleasure smut fills my reading time slots.

CJJ: When you are not writing, what do you do for fun?

LF: Though writing is, admittedly, the most fun thing I do, I also enjoy baking, gardening, and cycling. Every year, I participate in Ragbrai, which is a lunatic pedal-powered festival across Iowa that attracts about 20,000 other cyclists for long days of torturous riding in abysmal heat punctuated by camping every night. It’s awesome.

CJJ: I know why I chose the indie route for my work, but I’m curious as to why you’ve chosen this path.

LF: At first, I chose it because the process of querying an agent or publisher made me freeze in panic. It also made my hideously impatient side cringe at the expectation of waiting months to get rejected. After pursuing it for almost two years now, I’ve come to the conclusion that I’d probably be unhappy with a traditional publisher. I’m too impatient, I have too much need for control over the aspects, and I actually *gasp* enjoy formatting my own books. If someone took one of my books and gave me a cover that I didn’t like without letting me at least make suggestions, I’d probably punch them in the face.

CJJ: What advice would you offer an author trying to decide whether to go indie or take the traditional path?

LF: Read everything you can about how it works and don’t discount one or the other because you’ve “heard” x or y thing. Independent publishing is now a major force in the market, but traditional publishing isn’t going to roll over and die. There are benefits and detriments to both paths, and every author has to decide what’s right for them. Investigate the market to discover who your audience is and where and how they shop. Get out and meet other authors in your area. Pay attention to the books you come across and how you came across them. All the information you need to make the best choice for you is out there.

CJJ: I always enjoy your POV, especially on the way the publishing industry works, and what indies need to take note of. And now, the blurb, and the the cover reveal for Lee’s new book:

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GIRLS CAN’T BE KNIGHTS

by Lee French

release date June 12, 2015

Girls Can't Be Knights KINDLEPortland has a ghost problem.

Sixteen-year-old Claire wants her father back. His death left her only memories and an empty locket. After six difficult years in foster care, her vocabulary no longer includes “hope” and “trust”.

Everything changes when Justin rides his magical horse into her path and takes her under his wing. Like the rest of the elite men who serve as Spirit Knights, he hunts restless ghosts that devour the living.

When an evil spirit threatens Claire’s life, she’ll need Justin’s help to survive. And how could she bear the Knights’ mark on her soul? Everybody knows Girls Can’t Be Knights.

>>><<<

Lee French PhotoLee French lives in Olympia, WA, and is the author of several books, most notably the Maze Beset Trilogy, The Greatest Sin series (co-authored with Erik Kort), and assorted tales in her fantasy setting, Ilauris. She is an avid gamer and active member of the Myth-Weavers online RPG community, where she is known for her fondness for Angry Ninja Squirrels of Doom. In addition to spending much time there, she also trains year-round for the one-week of glorious madness that is RAGBRAI, has a nice flower garden with one dragon and absolutely no lawn gnomes, and tries in vain every year to grow vegetables that don’t get devoured by neighborhood wildlife.


She is an active member of the Northwest Independent Writer’s Association and the Olympia Writer’s Coop, as well as serving as the co-Municipal Liaison for the NaNoWriMo Olympia Region.

 

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November 10, 2014 · 7:06 am

Kacey Vanderkarr, Poison Tree (Reflection Pond, Book 2)

As you know, I love to talk shop, and love to hear what other authors have to say about their work and the craft. Recently I read a deep, well-crafted novel written by indie author, Kacey Vanderkarr. The book is called Reflection Pond and I liked it enough to feature it on my book review blog, Best in Fantasy. (You can read my review of her wonderful book here.) Kacey has consented to answer my inelegant questions (further down this post) and what she has to say is quite interesting!

She has written a sequel, Poison Tree (Reflection Pond, Book 2),  and I am happy to have been offered the opportunity to be one of the first to reveal the cover–and a lovely cover it is. And she has also agreed to answer a few questions regarding her work and her life as an indie author–and wow, what great insight into the industry she has.  But first–THE BLURB:

Poison Tree

By Kacey Vanderkarr

Release date: December 2, 2014

The road to the City of War is dangerous.

With their home in ruins, Callie and Rowan are Eirensae’s last hope of stealing the cauldron back from Fraeburdh. They must travel into the human world where the Fallen hide. The banished fae wait for Callie, desperate to sacrifice her before she comes of age.

If Callie and Rowan survive the journey, something worse looms in Fraeburdh. Rowan is destined for a dark family legacy too horrifying to accept, and his father is anxious to welcome him home. Once the truth is revealed, will Callie ever look at Rowan the same way?

Trapped between feuding cities lost in a centuries’ old war, Callie and Rowan will face their biggest rivals yet, and neither of them will make it out unscathed.

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(Just so you all know, I am definitely going to buy that book!)

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And now the Cover:

poison-tree-ebook

 

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That’s an awesome cover to go with such an intriguing blurb.  And now, we meet the author, an amazing woman who is a driving force in the writing life of Flint, Michigan.

CJJ: Tell us a little of early life and how you began writing:

KV: I began writing back in high school, though I didn’t officially consider myself a writer until I was on summer break from my first semester of Ultrasound school. Inspiration struck in that four-week break and I spent it writing my first complete novel, a YA Fantasy that I’ve since rewritten. I fell in love with those characters, and to this day, I still have a soft spot for them. It took some time, but I realized that I could fall in love with other, different, characters, and I have again and again, through novels and short fiction. I think writing is part neurosis and part pure joy. There are times when I love and hate it equally!

CJJ: Tell us about your most recent book.

KV: Poison Tree is Book 2 in the Reflection Pond Series. It’s the continuation of Callie and Rowan’s story as they make their way from home into the dark faerie city, Fraeburdh, which is also known as the City of War.

I’ve always been fascinated with fantasy. In doing some research, I found information on a legend involving four treasures. My own story is loosely based on the original four treasures of Tuatha Dé Danann.

CJJ: Do you have a specific ‘Creative Process’ that you follow, such as outlining or do you ‘wing it’?

KV: I am a certified winger. Swooper. Pantser. Whatever you want to call it. I usually have a general skeleton of a story when I start, a beginning, middle, end, though I never outline. There may be an idea for a scene or two as well. My joy doesn’t come from structure, but spontaneity. I’ve tried outlining before, and then I feel determined to stray as far from that plan as possible. I love the blank page, the possibility. I save the note taking for after I’ve written the rough draft.

CJJ: How does your work differ from others of its genre?

KV: I think that Reflection Pond and Poison Tree take risks. I had a reviewer suggest that Reflection Pond be marketed to ages 17+ because it has a “handful of profanity” and “alludes to child abuse.” It doesn’t allude. It happened, and I’m not going to apologize for it. I’m not scared to examine the dark parts of life, and I don’t condone blindfolding my readers to make them feel more comfortable. These books cover a lot of dark topics, and I’m proud of that, especially when reviewers say that it’s handled in a sensitive manner. The truth is, bad things happen to people who read YA, and everyone needs a character that they can relate to. Not everyone will be able to connect to my characters when they read and that’s okay. But for those who have suffered and survived, there is still hope, and I want them to find it when they read my books.

CJJ: Why do you write what you do?

KV: I write based on inspiration. A lot of that manifests as YA, though I have written a few adult short pieces, some new adult, and some straight up fantasy. I think young adult looks at a very transitional place in a character’s life. It gives a lot of options to the writer. That being said, I have absolutely no idea where my career will take me. Right now, I consider myself a YA writer, in the future? Who knows!

CJJ: I know why I chose the indie route for my work, but I’m curious as to why you’ve chosen this path.

KV: I am all over the place when it comes to publishing. My first book, Antithesis, was published by Inkspell Publishing, which is a small press. That was a great experience for me. I learned how to market, how much work it is to publish a book, how to work with an editor and cover designer. Inkspell is very supportive and patient with their authors. However, for my second book, Reflection Pond, I opted to self-publish. I’d sent it to agents, had a few bites of interest, but nobody wanted to pick up the series. At that point, I had to make a choice. Who did I write this book for? In the end, it was myself, and if I wanted it to be out there in the world, then I had to publish it myself, too. It was a long process with a lot of ups and downs and uncertainty, but I’m SO HAPPY I did it. Self-publishing has opened even more doors for me and widened my net of contacts. I’m proud of these books because every page is mine.

However, I still want an agent, which is why I’m now querying a different project. So, I’ve done a bit of everything. I’d love to have an agent and publish traditionally. The important thing is patience, which is what I keep telling myself!

CJJ: What advice would you offer an author trying to decide whether to go indie or take the traditional path?

KV: I think both traditional and self-publishing have their pros and cons and neither one is better than the other. What matters is the work. Traditional publishing is a bit like having good luck. Your writing can be amazing, but you have to attract the right agent at the right time, and then again with an editor and publisher. Self-publishing gives you more freedom. You get to choose who you work with, have say in what your cover looks like, make editing decisions.

Both paths are hard.

If you indie publish, I suggest making friends with someone who knows the ropes and can help you get it done. That’s the great thing about writers, we’re friendly and helpful, colleagues not competition, because we’re also readers who love good books.

The last bit of advice is DON’T GIVE UP. If you want to indie publish, do it. If you indie publish and still want an agent. Go for it. There is no wrong way. Don’t let the industry, your family or friends, or yourself keep you from your dreams. Just remember, the publishing industry moves SLOW, SLOW, SLOW, so have patience and trust your gut.

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I have to say, I really enjoyed reading her answers–Kacey Vanderkarr has some awesome advice for all authors, not just indies there!

 

Kacey VanderkarrKACEY VANDERKARR is a young adult author. She dabbles in fantasy, romance, and sci-fi, complete with faeries, alternate realities, and the occasional plasma gun. She’s known to be annoyingly optimistic and listen to music at the highest decibel. Kacey is president of the Flint Area Writers and the Social Media Director for Sucker Literary. When she’s not writing, she coaches winterguard and works as a sonographer. Kacey lives in Michigan, with her husband, son, and crazy cats. In addition to her novels, Antithesis and Reflection Pond, Kacey’s short fiction is featured in Sucker Literary Vol III, Out of the Green: Tales from Fairyland, and will appear in Spark Vol VII and the inaugural issue of Ember: A Journal of Luminous Things. Check out her website: www.kaceyvanderkarr.com.

You can purchase the wonderful book that begins this series at:

Reflection Pond on Amazon

If I were you I would Add Poison Tree on Goodreads--I just did!

And here is her Author Facebook Page–go out and ‘like’ her–she’s an awesome person!

Kacey Vanderkarr’s Blog–-check it out!

And finally–you can follow her on Twitter!

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August 7, 2014 · 7:23 am

SomeWhen Over the Rain Clouds, Lisa M. Peppan interview

KCover-SWOtRCThe Pacific Northwest has been the home of many famous authors, Frank Herbert, Ken Kesey, Ursula K. Le Guin, and J. A. Jance among them.  There is something about the dark and the damp that encourages creativity. We have a huge community of authors, with critique groups and strong support for each other.

Recently one of my friends from Bellingham, Washington, author of historical fiction J. L. Oakley, introduced me to another friend of her’s, fantasy author Lisa M. Peppan. Lisa’s book, SomeWhen Over The Rain Clouds is an intriguing book I am currently reading on my vacation–I can’t put it down!

Here is the BLURB:

SWotRB blurb

Lisa has consented to answer a few questions about her writing process and where her book fits into the genre of fantasy.

CJJ: Tell us a little of your early life and how you began writing:

LMP: Once I got the hang of it, I became a voracious reader.  My favorite still is L. Frank Baum’s Oz books.  It’s his fault, me writing.  I tried my hand at a few short stories but it wasn’t until after reading a poorly written fantasy that I was inspired to write a better story.

CJJ: What are you currently working on?

LMP: While my cover-artist works on a cover for the sequel to “SomeWhen Over the Rain Clouds”, I’m working on a third book.  Might be a fourth, possibly a fifth.  Maybe more.  Same alternate universes and most of the same characters, all bundled together as The Geaehn Chronicles.  The Geaehn Chronicles has a Facebook page.

CJJ: Do you have a specific ‘Creative Process’ that you follow, such as outlining or do you ‘wing it’?

LMP: SomeWhen started life as 98 handwritten pages.  With a rough idea of the kind of people I wanted my characters to be, I ran astrological birth charts for them and compatibility charts for every possible combination of the four.  While mulling over potential plot complications, I wrote detailed biographies for my main characters, drafted maps, and re-read a selection of mythologies, and, well, once I knew my characters and the world I was sending them to, I wound them up and let them go.  So far, this has worked for two and half books.

CJJ: How does your work differ from others of its genre? Why do you write what you do?

LMP: In all the fantasy I’ve read, cab drivers were things that moved protagonists from Point A to Point B.  Three of my four main characters are Seattle cab drivers who recognize that they’ve become involved in a fantasy-novel-type situation; the fourth knows it’s so much more than that.   I drove a taxi cab for 11 years, did a little dispatching, and knew cab drivers were so much more than things (most of them), and wrote the kind of book I’d enjoy reading.

CJJ: I know why I chose the indie route for my work, but I’m curious as to why you’ve chosen this path.

LMP: In the Spring of 1984, on a particularly slow day as a taxi cab driver, SomeWhen Over the Rain Clouds was born.  Over the years, I got many really nice rejection slips.  Then along came a first novel contest on Amazon.  Though I shot myself in the foot for the contest (ask me why and how bad), I was among the 100 best entrants that year.  It also made me aware of that most marvelous purveyor of POD novels, CreateSpace.  When a long-published author friend went Indie, because it appeared to be the direction publishing was going, I took the plunge.

CJJ: What advice would you offer an author trying to decide whether to go indie or take the traditional path?

LMP: Most traditional brick-and-mortar publishers want to see smartly written synopses.  I tried but my best effort (to date) is 23 pages, and Indie doesn’t require one*.  Indie or traditional…?  If you write fantasy that you’ve given a truly fresh spin and you keep getting really nice rejection slips with handwritten notes saying things like, “Great premise” and “Best wishes finding a home for it!!”, go Indie.

*You won’t need the synopsis but you will want a snappy blurb for the back of the book

CJJ: Your experiences with traditional publishing rather closely mirror mine, Lisa!  Thank you for agreeing to be virtually here today, and for the insight into how your creative process works.

Here is a short excerpt of this wonderful book:

excerpt SWotRB

Intrigued?  Lisa’s book is SomeWhen Over The Rain Clouds and can be found at these fine stores — just click on the links:

www.amazon.com

Barnes & Noble

‘Like’ Lisa on Facebook

LMPeppan

Born in Seattle as the eldest of three, Lisa was a curious and adventuresome child who delighted in taking things apart to see just exactly how they worked.  It is a Testament to the Bravery of her parents that they went on to have two more children.

In 1981, after having held a number of jobs in a variety of fields, it was no real surprise to her parents or brothers when Lisa went to work as a cab driver for North End Taxi, a small mom-and-pop cab company in north Seattle.  During the summer of 1984, as a cab driver, after reading what she felt was a poorly written fantasy novel, she said, to no one in particular, “I can do better than that.”

Unplanned early retirement in 1992 gave Lisa time to learn about computers and html coding.  Armed with these new tools, she resumed her family research.  This led to a new hobby–19th century Living History–and from there she caught a glimpse of the scope and diversity of her Aboriginal heritage that spanned North America, north and south of the border.  What her father and his parents worked so very hard to hide, she works diligently to recover so the next generation will know who they are and where they came from; the time for hiding has passed.

When she isn’t reading, writing, researching, or playing in the past, Lisa enjoys quiet moments in the mountains, ferryboat rides on Puget Sound in November, windy days on any beach, hairy chests on men, rare steaks, and purple roses.

Lisa can be contacted at lisapeppan at gmail dot com

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